A hands-on Claude Code workshop for business owners. Bring a laptop. Leave with AI already working in your business.
You already know AI matters. You've known for two years. You've watched the webinars, saved the articles, maybe even opened ChatGPT and typed something in before getting pulled away by a phone call and never going back.
And that's the real problem: you're the owner who moves on things, and this is the one thing you keep circling without landing. Every week it stays on the someday list, you're paying for it. In admin hours. In marketing you didn't ship. In software subscriptions doing jobs a tool you own could do better.
This workshop ends the circling. You bring a laptop. You leave with Claude Code installed, organized around your actual business, and already doing its first real task for you.
Notebook-full-of-ideas workshops have a shelf life of about a week. Installed tools compound.
On your own machine, set up live with help in the room.
So the AI knows your services, your customers, and your voice from day one.
Something you actually do every week, automated before you leave.
How tokens work, how to stretch them, and which plan matches a business your size instead of the one the pricing page nudges you toward.
What stays on your machine, what gets sent where, and what never touches an AI tool at all.
A working method for co-authoring with AI so your marketing reads like you on your best day, not like a chatbot.
These are the jobs Claude Code is doing inside real small businesses right now, and the ones we'll point yours at.
Service pages, social posts, follow-up emails, drafted from your own files and your own voice instead of generic AI mush. You review and ship instead of staring at a blank page at 9pm.
A booking flow that works how your business books. A quote calculator on your site. An internal dashboard with the numbers you check every morning. Five years ago each of those was a five-figure quote. Now it's an afternoon.
The report you rebuild every Friday. The copy-paste between two systems. The follow-up sequence you keep meaning to send. Described once in plain English, then handled.
Your best people aren't valuable because they can move data between spreadsheets. AI eats the busywork and hands the hours back to the humans you pay to think.
This isn't another app to babysit. Claude Code wires into your existing systems: your calendar, your files, your website, your spreadsheets. It works where your business already lives.
Joshua walks the room through installation in real time, machine by machine. Nobody gets left behind at step two. This is the part that kills most owners' AI attempts when they try it alone at their desk, so we do it together.
You'll build a file structure that teaches the AI what your business is: what you sell, who you serve, how you talk. Ten minutes of organization here is the difference between an assistant that knows your business and a chatbot that knows nothing.
How usage actually works, why owners burn through it in week one and conclude "AI doesn't work," how to make it go further, and how to choose the plan that fits. Unsexy, and worth the price of the seat by itself.
A full section, because it deserves one. What's safe to share, what isn't, which settings matter, how to keep client data out of places it shouldn't be, and how to set up your files so the sensitive stuff stays walled off. "Just paste it into the chatbot" is not a data policy. You'll leave with one that is.
AI's dirty secret: everything it writes sounds like AI, and your customers can tell. Marketing consultant Amber Cebull shows you how to co-author with the tool instead of outsourcing to it, so what goes out under your name actually sounds like you. Live edits, real examples, and a method you'll use the next morning.
Before you pack up, we point your new setup at a real task from your real week and watch it work. You go home with proof, not promises.
The voice-extraction tool Amber built for her own clients: it learns how you actually write from your real edits and turns it into rules AI can follow. You'll use it live in her segment and keep access when you leave.
Joshua has been a business owner for 18 years. He founded his first headshot studio in Chicago in 2007 and built it into one of the top-ranked headshot studios in the United States, a position it held for 17 straight years. His camera has been pointed at Fortune 500 executives, federal judges, and trauma surgeons. In 2024 he brought the studio to Fort Myers, where JA Headshots serves professionals across Southwest Florida.
Running a top studio for that long means he's lived every problem in this workshop: the marketing that has to go out, the follow-up that can't slip, the admin work that eats the hours you'd rather spend on the actual craft. So when AI made it possible to build his own tools, he didn't hire it out. He learned it, deeply, and now builds the software that runs his businesses himself, with Claude Code.
He's also the founder of Spearleaf, a Southwest Florida agency that gets local businesses recommended by AI. While most marketers are still arguing about Google rankings, Spearleaf positions businesses to be the answer ChatGPT, Gemini, and Google AI give first, and builds the custom tools and automations behind them.
Plenty of people can talk about AI. Joshua uses it to run his own companies every day, and he's spent 18 years in the same seat you're in. He's not teaching theory. He's showing you his Tuesday.
Amber introduces the day, keeps it moving, and works the room during setup so nobody sits stuck. She builds marketing systems and AI tooling for businesses across Southwest Florida, and her segment covers the thing most AI advice skips entirely: making sure the writing that leaves your business still sounds like a human ran it.
Somewhere in the last few years, you became the owner who also writes the marketing, chases the invoices, and rebuilds the same report every Friday. None of that is the job you signed up for, and as of now, none of it has to be yours.
One laptop. One session. On August 21nd you either have AI working inside your business, or you have another saved article about how you probably should.
Reserve My Seat · August 21 · $497